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Overview

Unify can sync data between Salesforce objects and Unify objects. However, the exact objects and fields in Salesforce differ from Unify, so Unify needs to understand how to sync data between the two systems. This is done using field mappings.

Setup

Change field mappings

When you first connect your Salesforce instance, Unify will automatically prepare the field mappings for you. If you use any custom fields in place of standard Salesforce fields, you may want to update the mappings before Unify starts syncing data. In the Salesforce integration settings, look for the Company, Person, and Email Message field mappings at the bottom of the page. Select one to view and edit the field configuration.

Customize which fields are synced to and from Salesforce.

You can return to update these mappings any time in the future, so you don’t need to worry about getting them perfect right off the bat!

(Optional) Create custom fields

You can write values to standard fields and custom fields. In order to write to custom fields, they must already exist in Salesforce. See this guide for instructions on creating custom fields in Salesforce. While some of the fields Unify can write exist as standard fields in Salesforce, many of them do not. In particular, Unify-specific fields (like the name of the Sequence a person was enrolled in) do not exist in Salesforce by default. In order to write these values to Salesforce, you will need to create custom fields before mapping them.

Available fields

Below is a full list of the values that can be configured in the field mappings for each object type. Some of these are standard fields, while others provide Unify-specific information, such as the name of the Sequence that a person was enrolled in.
FieldDescription
Company Name
Text
Name of the company.
Domain
Text
Web domain of the company.
Address
Text
Physical address of the company.
State or Province
Text
State, province, region, or territory the company is located in.
Country
Country
Country the address is located in.
City
Text
City, town, or village the company is located in.
Postal Code
Text
Postal code for the company.
Time Zone
Text
Time zone the company is located in.
Corporate Phone
Text
Corporate phone number for the company.
Status
Text
Status of the company in the sales lifecycle.
LinkedIn URL
Text
URL to the company’s LinkedIn page.
Description
Text
Description of the company.
Do Not Contact
Boolean
Flag indicating that the company should not be contacted.
Founded
Date
Date the company was founded.
Industry
Text
Industry the company is in.
Employee Count
Number
Approximate number of employees at the company.
Revenue
Number
Estimated annual revenue of the company.
Revenue Currency
Text
Three-letter ISO 4217 code indicating the revenue value currency type.
Account Source
Text
Channel this Company record was sourced from.
Unify Metadata
Text
A unique identifier useful for tracking records that Unify writes to.
Unify Created At
Date
Date and time the record was created by Unify. This will only be populated if Unify created the record; otherwise, it will remain empty.
Unify Updated At
Date
Date and time the record was last updated by Unify.
Unify First Written At
Date
Date and time the record was first written to by Unify. This will be populated when Unify first creates or updates the record, and it will not change after that.
Unify Initial Play
Text
Name of the first Unify Play that ran on this record.
Unify Initial Play At
Date
Date and time the first Unify Play ran on this record.
Unify Most Recent Play
Text
Name of the most recent Unify Play that ran on this record.
Unify Intent Level
Text
Intent level of the company (either High, Medium, Low, or None).
FieldDescription
Email
Text
Contact email address.
Address
Text
Physical address of the person.
Country
Country
Country the address is located in.
Postal Code
Text
Postal code for the person.
Email Opt Out
Boolean
Indicates whether the person has opted out of receiving emails.
Status
Text
Status of the person in the sales lifecycle.
First Name
Text
First name of the contact.
First Name Suffix
Text
Suffix of the first name of the contact.
Last Name
Text
Last name of the contact.
Title
Text
Job title or position of the contact.
Mobile Phone
Text
Mobile phone number of the contact.
Work Phone
Text
Work phone number of the contact.
Corporate Phone
Text
Corporate phone number of the contact.
LinkedIn URL
Text
LinkedIn profile URL of the contact.
Do Not Call
Boolean
Indicates whether the contact should receive phone calls or not.
Do Not Email
Boolean
Indicates whether the contact should receive emails or not.
EU Resident
Boolean
Indicates whether the contact is a resident of the European Union.
Lead Source
Text
Channel this Person record was sourced from.
Last Activity Date
Date
Date of the last activity or engagement with the contact.
Unify Metadata
Text
A unique identifier useful for tracking records that Unify writes to.
Unify Created At
Date
Date and time the record was created by Unify. This will only be populated if Unify created the record; otherwise, it will remain empty.
Unify Updated At
Date
Date and time the record was last updated by Unify.
Unify First Written At
Date
Date and time the record was first written to by Unify. This will be populated when Unify first creates or updates the record, and it will not change after that.
Unify Initial Play
Text
Name of the first Unify Play that ran on this record.
Unify Initial Play At
Date
Date and time the first Unify Play ran on this record.
Unify Most Recent Play
Text
Name of the most recent Unify Play that ran on this record.
Unify Most Recent Play At
Date
Date and time the most recent Unify Play ran on this record.
Unify Initial Sequence
Text
Name of the first Unify Sequence this person was enrolled in.
Unify Initial Sequence At
Date
Date and time this person was first enrolled in a Unify Sequence.
Unify Initial Sequence Step At
Date
Date and time this person first completed a step in a Unify Sequence.
Unify Most Recent Sequence
Text
Name of the most recent Unify Sequence this person was enrolled in.
Unify Most Recent Sequence At
Date
Date and time this person was most recently enrolled in a Unify Sequence.
Unify Most Recent Sequence Step At
Date
Date and time this person most recently completed a step in a Unify Sequence.
Unify Most Recent Sequence Status
Text
Status of the most recent enrollment for this person. The statuses shown on enrollments in Unify are the same values that will be written to Salesforce.
Unify Initial Reply Classification
Text
High-level classification of the initial reply received from a person. It will be either “Positive”, “Objection”, “Neutral”, “Automated”, or “Negative”.
Unify Most Recent Reply Classification
Text
High-level classification of the most recent reply received from a person. It will be either “Positive”, “Objection”, “Neutral”, “Automated”, or “Negative”.
Unify Initial Reply Tags
Text
Comma-separated list of classification tags of the initial reply received from a person. For example, “Ready to meet, Needs more information”.
Unify Most Recent Reply Tags
Text
Comma-separated list of classification tags of the most recent reply received from a person. For example, “Ready to meet, Needs more information”.
FieldDescription
Universal Message ID
Text
Globally unique identifier that exists for all email messages.
Sender
Text
Reference to the user, contact, or lead who sent the email.
Recipients
Text[]
List of users, contacts, or leads who received the email.
Subject
Text
Subject of the email.
Content
Text
Body of the email.
Sent At
Date
Date and time the email was sent.
Is Bounced
Boolean
Indicates whether the email bounced.
Bounced At
Date
Date and time the email bounced.
Click Count
Number
Number of times a link in the email was clicked. Only links to sites with the Unify intent client are tracked.
Clicked At
Date
Date and time a link in the email was first clicked.
Is Marked as Spam
Boolean
Indicates whether the email was marked as spam by a recipient.
Marked As Spam At
Date
Date and time the email was marked as spam by a recipient.
Is Opened
Boolean
Indicates whether the email was opened by a recipient.
First Opened At
Date
Date and time the email was first opened by a recipient.
Last Opened At
Date
Date and time the email was last opened by a recipient.
Track Opens
Boolean
Indicates whether open tracking was enabled for the email.
Is Opted Out
Boolean
Indicates whether the recipient opted out of receiving emails.
Opted Out At
Date
Date and time the recipient opted out of receiving emails.
Enrolled By Play
Text
Name of the Play that enrolled the recipient in the sequence.
Sequence Name
Text
Name of the sequence linked to the email.
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