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Overview

Use Google Tag Manager to install the Unify website tag and control which pages load it. The tag sends website activity to Unify, where you can identify visiting companies and use their activity in audiences and plays.

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Install the tag

Follow the Google Tag Manager instructions in the website tag installation guide. You’ll need your website tag from Unify and access to publish your site’s Google Tag Manager container. After publishing, verify incoming pageviews in Web & product data. Then configure visitor identification and the pages you want to track.