Overview

If you use Segment to collect website analytics, Unify can be connected to your Segment workspace as a destination in order to reveal web traffic data. This will also let you build audiences and Plays using Segment analytics data.

Steps

If you’re also using the Unify Tag, ensure it isn’t running on the same pages as Segment. Otherwise, events may be double counted.

Generate a key in Unify

Log in to Unify
Navigate to Settings -> Integrations -> Segment and click Setup
Click the Copy button to copy the write key to your clipboard

Add Segment destination

Log in to Segment and click on the Destinations tab in the sidebar
Click Add destination in the top right corner
Search for “webhook” and select the Webhook (actions) destination
Click Add destination again in the top right corner
Select website source whose data you want to send to Unify and then click Next
Give this destination a name, make sure Fill in settings manually is selected, and click Create destination
Click on the Mappings tab on the top and then select New Mapping
Choose the Send option
Fill in the following mapping values…
1. Under Section 1:
  1. Unify currently supports Page and Identify event types. Track events will be supported soon. You should select any and then list these types.
  2. If there are specific event types that you know you do not want to forward to Unify, you can safely omit them.
2. Under Section 2:
  1. Click Load Sample Event to populate the box with an example Segment event
3. Under Section 3:
  1. Next to URL, fill in the following value:
    https://analytics.unifygtm.com/api/v1/webhooks/segment
  2. List two values under Headers (click Add Mapping Field to add more boxes):
    1. <YOUR WRITE KEY → X-Write-Key
    2. application-json → Content-Type
  3. Be sure to replace <YOUR WRITE KEY> with the key you copied earlier
4. Under Section 4:
  1. Send a test event to verify that it’s working