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Overview

Connect G2 to bring buyer activity into Unify. Use visits to product profiles, pricing pages, comparisons, and other G2 pages to find companies researching solutions in your market. Combine that activity with company filters to build audiences or trigger plays. You need a G2 subscription with access to buyer intent data and an API token, plus permission to manage the integration in Unify.

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Connect G2

1

Get your G2 API token

Sign in to my.G2 and obtain the API token for your subscription. Ask your G2 administrator if you don’t have access to it.
2

Save the token in Unify

Open Settings → Integrations → G2, paste the token into Secret API Key, and click Connect. Unify checks the token before saving it and starting the initial sync.
3

Review buyer activity

After the sync, review G2 activity in intent insights or use G2 activity filters to find matching companies. New activity syncs approximately every two hours.

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Use G2 activity

G2 page types include profile, pricing, comparison, alternatives, category, and sponsored pages. The activity available in Unify depends on the data your G2 subscription provides. For example, build an audience of companies in your target market that recently viewed a comparison page. Use the filter builder to combine G2 activity with company size, industry, or CRM data. A play can then act when a company enters the audience.

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Manage the connection

Edit the saved token in G2 integration settings and click Save when replacing it. Removing the connection stops future G2 syncs.
Check that the token is current and that your G2 subscription supports buyer intent API access. Ask your G2 administrator to verify access, then reconnect.
Allow the initial sync to finish. Confirm that G2 has activity available for your subscription, then check your Unify filters and date range. Later activity appears after the next sync.