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Explanation

Properties in HubSpot have a different name displayed in the UI than the value used at the API level. For most properties, the dropdown options you see in the UI will be the same as the values you see in Unify. However, certain properties in HubSpot have options which Unify cannot access. At the moment, this is a known HubSpot limitation. The steps outlined here can help to work around the issue.

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Workaround

In order to support using these options for filtering in audiences and exclusions, you can perform the following steps. This article uses the Lifecycle Stage property on Company as an example, but the same steps should work for other properties and objects. In HubSpot, navigate to CRM -> Companies and select Actions -> Edit properties.
Properties
Search for the property by its name (in this case, Lifecycle Stage) and select the property.
Properties
Lifecycle Stage
Navigate to Field type. You will see a list of options, with LABEL and INTERNAL NAME values alongside the number of records that have that value. You may want to copy these values to a secure separate location for easy future reference. If you wish to filter records in Unify to a specific LABEL value, you can do so by using the corresponding INTERNAL NAME value.
Property Options
Here’s what that looks like in Unify for the LABEL value “Lead” and therefore INTERNAL NAME value “lead”:
Filtering in Unify