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Overview

1. HubSpot records can be used to construct exclusions that prevent Unify from engaging with specific people or companies. For example, you can create an exclusion for all current customers or deals in progress.
2. You can create Plays that are triggered by HubSpot records. This allows you to run a Play based on a specific event or criteria captured within HubSpot.
3. Unify can write data back to HubSpot so that you can maintain a source of truth in your CRM and respect rules of engagement in other tools or business processes.

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Setup

1

Connect HubSpot instance

Navigate to Settings -> HubSpot and select Connect. You will be redirected to the HubSpot authentication page where you can sign in and authorize Unify to access HubSpot data.

This screen will appear before you have connected a HubSpot instance.

Once a connected, you will see the settings available for your HubSpot connection.

2

Create field mappings

Unify provides granular control over which HubSpot properties map to which Unify fields. For each object, select Create Mapping and update any fields you wish to customize.In most cases, the default options will be a good starting point. You can always return to change these mappings in the future.

The field mappings page lets you customize which fields Unify can read and write.

See Field Mappings for details on how field mappings work and the available options.

3

Enable syncs

Once you’re satisfied with your integration settings and field mappings, you can begin syncing data into Unify by selecting Resume. If at any point you want to pause syncs again, you can return to this page and select Pause.To enable Unify to write data back to HubSpot, activate the toggle next to Enable writing to HubSpot. This will allow Unify to sync records back to HubSpot.

The HubSpot integration settings page after setup is complete.

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Additional HubSpot resources