In just a few steps, you can connect your HubSpot CRM to Unify and start syncing
data bidirectionally. This unlocks a few key benefits when using Unify:
HubSpot records can be used to construct exclusions
that prevent Unify from engaging with specific people or companies. For
example, you can create an exclusion for all current customers or deals in
progress.
You can create Plays that are triggered by HubSpot records. This allows you
to run a Play based on a specific event or criteria captured within HubSpot.
Unify can write data back to HubSpot so that you can maintain a source of
truth in your CRM and respect rules of engagement in other tools or business
processes.
Unify’s integration with HubSpot is designed from the ground up to prevent many
common pitfalls, including overwriting existing data or creating duplicate
records. For an in-depth description of how Unify does this, see How Bidirectional Syncs Work.
Navigate to Settings → HubSpot
and select Connect. You will be redirected to the HubSpot authentication
page where you can sign in and authorize Unify to access HubSpot data.
This screen will appear before you have connected a HubSpot instance.
Once a connected, you will see the settings available for your HubSpot connection.
2
Create field mappings
Unify provides granular control over which HubSpot properties map to which
Unify fields. For each object, select Create Mapping and update any
fields you wish to customize.In most cases, the default options will be a good starting point. You can
always return to change these mappings in the future.
The field mappings page lets you customize which fields Unify can read and write.
See Field mappings for details on
how field mappings work and the available options.
3
Enable syncs
Once you’re satisfied with your integration settings and field mappings, you
can begin syncing data into Unify by selecting Resume. If at any point
you want to pause syncs again, you can return to this page and select
Pause.To enable Unify to write data back to HubSpot, activate the toggle next to
Enable writing to HubSpot. This will allow Unify to sync records back to
HubSpot.
The HubSpot integration settings page after setup is complete.
