Overview

Unify can sync data between HubSpot objects and Unify objects. However, the exact fields in HubSpot differ from Unify, so Unify needs to understand how to sync data between the two systems. This is done using field mappings.

Setup

Change field mappings

When you first connect your HubSpot instance, Unify will automatically prepare the field mappings for you. If you use any custom properties in place of default HubSpot properties, you may want to update the mappings before Unify starts syncing data. In the HubSpot integration settings, look for the Company, Person, and Email Message field mappings at the bottom of the page. Select one to view and edit the field configuration.

Customize which fields are synced to and from HubSpot.

You can return to update these mappings any time in the future, so you don’t need to worry about getting them perfect right off the bat!

(Optional) Create custom properties

You can write values to default properties and custom properties. In order to write to custom properties, they must already exist in HubSpot. While some of the fields Unify can write exist as standard properties in HubSpot, many of them do not. In particular, Unify-specific fields (like the name of the Sequence a person was enrolled in) do not exist in HubSpot by default. In order to write these values to HubSpot, you will need to create custom properties before mapping them.

Here’s what the process looks like for adding Contact properties. First, in HubSpot, navigate to CRM -> Contacts.

Select Actions -> Edit properties.

Navigate to Groups -> Create group.

Type in the name of the group (recommended title “Unify information”) and click Create.

Navigate to Properties -> Create property.

When editing the property details, make sure the Object type is set properly (in this case, to Contact) and the Group is set to the group you created earlier. You can fill in the Label and Description as desired.

Lastly, select the Field type and click Create.

This is what your Contact properties filtered to your new group might look like after you’ve added them:

You can then repeat this process for Company properties as well.

Available fields

Below is a full list of the values that can be configured in the field mappings for each object type. Some of these are standard properties, while others provide Unify-specific information, such as the name of the Sequence that a person was enrolled in.

Companies

Field	Description
Company Name Text	Name of the company.
Domain Text	Web domain of the company.
Address Text	Physical address of the company.
State or Province Text	State, province, region, or territory the company is located in.
Country Country	Country the address is located in.
City Text	City, town, or village the company is located in.
Postal Code Text	Postal code for the company.
Time Zone Text	Time zone the company is located in.
Corporate Phone Text	Corporate phone number for the company.
Status Text	Status of the company in the sales lifecycle.
LinkedIn URL Text	URL to the company’s LinkedIn page.
Description Text	Description of the company.
Do Not Contact Boolean	Flag indicating that the company should not be contacted.
Founded Date	Date the company was founded.
Industry Text	Industry the company is in.
Employee Count Number	Approximate number of employees at the company.
Revenue Number	Estimated annual revenue of the company.
Revenue Currency Text	Three-letter ISO 4217 code indicating the revenue value currency type.
Account Source Text	Channel this Company record was sourced from.
Unify Metadata Text	A unique identifier useful for tracking records that Unify writes to.
Unify Created At Date	Date and time the record was created by Unify. This will only be populated if Unify created the record; otherwise, it will remain empty.
Unify Updated At Date	Date and time the record was last updated by Unify.
Unify First Written At Date	Date and time the record was first written to by Unify. This will be populated when Unify first creates or updates the record, and it will not change after that.
Unify Initial Play Text	Name of the first Unify Play that ran on this record.
Unify Initial Play At Date	Date and time the first Unify Play ran on this record.
Unify Most Recent Play Text	Name of the most recent Unify Play that ran on this record.
Unify Intent Level Text	Intent level of the company (either High, Medium, Low, or None).

People

Field	Description
Email Text	Contact email address.
Address Text	Physical address of the person.
Country Country	Country the address is located in.
Postal Code Text	Postal code for the person.
Email Opt Out Boolean	Indicates whether the person has opted out of receiving emails.
Status Text	Status of the person in the sales lifecycle.
First Name Text	First name of the contact.
First Name Suffix Text	Suffix of the first name of the contact.
Last Name Text	Last name of the contact.
Title Text	Job title or position of the contact.
Mobile Phone Text	Mobile phone number of the contact.
Work Phone Text	Work phone number of the contact.
Corporate Phone Text	Corporate phone number of the contact.
LinkedIn URL Text	LinkedIn profile URL of the contact.
Do Not Call Boolean	Indicates whether the contact should receive phone calls or not.
Do Not Email Boolean	Indicates whether the contact should receive emails or not.
EU Resident Boolean	Indicates whether the contact is a resident of the European Union.
Lead Source Text	Channel this Person record was sourced from.
Last Activity Date Date	Date of the last activity or engagement with the contact.
Unify Metadata Text	A unique identifier useful for tracking records that Unify writes to.
Unify Created At Date	Date and time the record was created by Unify. This will only be populated if Unify created the record; otherwise, it will remain empty.
Unify Updated At Date	Date and time the record was last updated by Unify.
Unify First Written At Date	Date and time the record was first written to by Unify. This will be populated when Unify first creates or updates the record, and it will not change after that.
Unify Initial Play Text	Name of the first Unify Play that ran on this record.
Unify Initial Play At Date	Date and time the first Unify Play ran on this record.
Unify Most Recent Play Text	Name of the most recent Unify Play that ran on this record.
Unify Most Recent Play At Date	Date and time the most recent Unify Play ran on this record.
Unify Initial Sequence Text	Name of the first Unify Sequence this person was enrolled in.
Unify Initial Sequence At Date	Date and time this person was first enrolled in a Unify Sequence.
Unify Initial Sequence Step At Date	Date and time this person first completed a step in a Unify Sequence.
Unify Most Recent Sequence Text	Name of the most recent Unify Sequence this person was enrolled in.
Unify Most Recent Sequence At Date	Date and time this person was most recently enrolled in a Unify Sequence.
Unify Most Recent Sequence Step At Date	Date and time this person most recently completed a step in a Unify Sequence.
Unify Most Recent Sequence Status Text	Status of the most recent enrollment for this person. The statuses shown on enrollments in Unify are the same values that will be written to HubSpot.
Unify Initial Reply Classification Text	High-level classification of the initial reply received from a person. It will be either “Positive”, “Objection”, “Neutral”, “Automated”, or “Negative”.
Unify Most Recent Reply Classification Text	High-level classification of the most recent reply received from a person. It will be either “Positive”, “Objection”, “Neutral”, “Automated”, or “Negative”.
Unify Initial Reply Tags Text	Comma-separated list of classification tags of the initial reply received from a person. For example, “Ready to meet, Needs more information”.
Unify Most Recent Reply Tags Text	Comma-separated list of classification tags of the most recent reply received from a person. For example, “Ready to meet, Needs more information”.

Email Messages

Field	Description
Universal Message ID Text	Globally unique identifier that exists for all email messages.
Subject Text	Subject of the email.
HTML Content Text	Body of the email.
Sent At Date	Date and time the email was sent.

Getting Started

Best Practices

Reference

Field Mappings

Overview

Setup

Change field mappings

(Optional) Create custom properties

Available fields

Getting Started

Best Practices

Reference

​Overview

​Setup

​Change field mappings

​(Optional) Create custom properties

​Available fields

Overview

Setup

Change field mappings

(Optional) Create custom properties

Available fields