Overview
Snippets are reusable blocks of text you can insert into sequence emails. Use one for an opening question, a description of your product, or a closing line that you want to reuse across sequences. A snippet can contain template variables and a fallback. For example, an opening question can name the recipient’s company when that value is available and use “your team” when it is missing. For text generated from a prompt, use a smart snippet.Create a snippet
1
Name the snippet
Open Snippets, click
New snippet, and choose Snippets. Give it a name that describes the
copy, such as “Company research opener.”
2
Write the content and fallback
Enter the reusable text under Content. Type
{ where you want to insert
a variable, then choose its field.Under Fallback, write the complete text that should replace the snippet
if a variable is missing. The fallback replaces the whole snippet, so it
should make sense in the same position in your email.3
Choose access and save
Under Settings, choose who can use and edit the snippet. Click Create
to save it in your snippets library.
Use a snippet in a sequence
Open an email step in the sequence builder. Place your cursor where the text belongs, type;, and select your snippet. You can also open the picker with
the scissors icon in the editor toolbar.
Expand the preview using the arrow beside the editor. Choose a person under
To to review their version of the email. Turn on Fallback to check that
the fallback reads naturally with the surrounding copy.
Add variations
To offer several versions of the same text, click Add variant in the snippet editor and write another version. Unify randomly selects one variant when it prepares the snippet for a recipient. Each variant should serve the same purpose and work with the same fallback.Compare performance
Ask chat to compare open, reply, and positive reply rates for your snippets and their variants. Specify a date range and the snippets to compare. For example:Compare the reply and positive reply rates for the variants of our introductory snippet over the last 30 days. Include the number of recipients for each variant.Use recipient counts alongside rates to judge how much evidence each variant has.