# Unify

## Docs

- [Best Practices: Optimizing Your Email Outreach](https://docs.unifygtm.com/best-practices/deliverability)
- [Best Practices](https://docs.unifygtm.com/best-practices/introduction): Unify's recommendations for high-performance GTM.
- [Best Practices: Plays to Book You Meetings](https://docs.unifygtm.com/best-practices/plays)
- [Unify Intent Client Spec](https://docs.unifygtm.com/developers/intent/client-spec): How to use the Unify Intent Client to leverage the Intent Analytics API
- [JavaScript Client](https://docs.unifygtm.com/developers/intent/js-client): Install the client for use in a frontend web application framework
- [Overview](https://docs.unifygtm.com/developers/intent/overview): A quick overview of how to handle intent data in Unify
- [React](https://docs.unifygtm.com/developers/intent/react): Install the client for use in a React app
- [Website Tag](https://docs.unifygtm.com/developers/intent/website-tag): Install the client for use on a static marketing website
- [Onboarding Guide](https://docs.unifygtm.com/getting-started/onboarding-guide): Complete a few key steps to fully activate on Unify.
- [Welcome to Unify](https://docs.unifygtm.com/getting-started/welcome): Unify is the all-in-one solution for sales, marketing, and go-to-market teams.
- [Building an Agent](https://docs.unifygtm.com/reference/agents/building-an-agent): Learn the fundamentals of building Agents in Unify.
- [Unify Agents](https://docs.unifygtm.com/reference/agents/overview): Learn what Unify Agents are and how to use them.
- [Agent Response Types](https://docs.unifygtm.com/reference/agents/response-types): Control how Unify Agents respond to your questions.
- [Domain Configuration](https://docs.unifygtm.com/reference/deliverability/domain-configuration)
- [Introduction](https://docs.unifygtm.com/reference/deliverability/introduction)
- [Mailbox Configuration](https://docs.unifygtm.com/reference/deliverability/mailbox-configuration)
- [6sense Integration Guide](https://docs.unifygtm.com/reference/integrations/6sense): This guide outlines how start revealing anonymous visitors on your website using 6sense. If you already purchase a 6sense plan, this document is for you.
- [Clearbit Reveal Integration Guide](https://docs.unifygtm.com/reference/integrations/clearbit): This guide outlines how start revealing anonymous visitors on your website using Clearbit Reveal. If you already purchase a Clearbit Reveal plan, this document is for you.
- [Gmail Integration Guide](https://docs.unifygtm.com/reference/integrations/gmail): This guide outlines how start sending and receiving emails via Gmail in Unify.
- [Google Tag Manager Integration Guide](https://docs.unifygtm.com/reference/integrations/google-tag-manager): This guide outlines how to integrate Unify with your website using Google Tag Manager.
- [HubSpot Integration Guide](https://docs.unifygtm.com/reference/integrations/hubspot): This guide outlines how to connect your HubSpot CRM to Unify. Unify is considered a "Connected App" on the HubSpot platform.
- [Bulk Update Records](https://docs.unifygtm.com/reference/integrations/salesforce/bulk-update-records): Use Salesforce reports to quickly update a large number of records in Salesforce.
- [Configure Default Values](https://docs.unifygtm.com/reference/integrations/salesforce/default-values): This guide explains how to specify default values that should be used when writing to Salesforce.
- [Toggle Lead Assignment Rule in Salesforce](https://docs.unifygtm.com/reference/integrations/salesforce/lead-assignment-rules): Troubleshoot a common bug in Salesforce related to lead assignment rules.
- [Salesforce Integration Guide](https://docs.unifygtm.com/reference/integrations/salesforce/overview): This guide outlines how to connect your Salesforce instance to Unify.
- [Required Permissions and Settings](https://docs.unifygtm.com/reference/integrations/salesforce/required-permissions): Ensure your Salesforce user has the required permissions for Unify.
- [Segment Integration Guide](https://docs.unifygtm.com/reference/integrations/segment): This guide outlines how to connect your Segment workspace to Unify.
- [Slack Integration Guide](https://docs.unifygtm.com/reference/integrations/slack): This guide details the process of integrating Unify with your Slack workspace.
- [Zapier Integration Guide](https://docs.unifygtm.com/reference/integrations/zapier): If you use Zapier to run automations, you can connect your account to Unify and run Zaps as a part of Unify sequences.
- [Authentication Options](https://docs.unifygtm.com/reference/management/authentication): Learn about the login methods available for your organization in Unify.
- [Unify Credit system](https://docs.unifygtm.com/reference/management/credit-system): Learn about how credits are used in Unify.
- [Organization Settings](https://docs.unifygtm.com/reference/management/organization-settings): Configure your organization within Unify.
- [User Management](https://docs.unifygtm.com/reference/management/user-management): Manage users and permissions within Unify.
- [Reference Guide](https://docs.unifygtm.com/reference/overview): Bring your most creative go-to-market ideas to life with Unify.
- [Play Actions](https://docs.unifygtm.com/reference/plays/actions): Actions are the building blocks of Unify Plays.
- [Building a Play](https://docs.unifygtm.com/reference/plays/building-a-play): Learn the fundamentals of creating Plays in Unify.
- [Unify Plays](https://docs.unifygtm.com/reference/plays/overview): Learn what Unify Plays are and how to use them.
- [Play Triggers](https://docs.unifygtm.com/reference/plays/triggers): Triggers represent the events and data sources that a Play runs on.
- [Unify Sequences](https://docs.unifygtm.com/reference/sequences/overview): Learn what Unify sequences are and how to use them.
- [Template Variables](https://docs.unifygtm.com/reference/sequences/template-variables): Use template variables to personalize your emails.
- [Champion Tracking](https://docs.unifygtm.com/reference/signals/champions): Automatically track your champions and take action on them.
- [New Hire Tracking](https://docs.unifygtm.com/reference/signals/new-hires): Automatically track new hires at companies and take action.
- [Unify Signals](https://docs.unifygtm.com/reference/signals/overview): Learn what data signals are and how to use them.
- [Website Visitor Intent](https://docs.unifygtm.com/reference/signals/website-visitors): Start revealing the companies and people visiting your website.
- [How to Create a Play](https://docs.unifygtm.com/tutorials/how-to-create-a-play): Learn the fundamentals and build a Unify Play from start to finish.
- [How to Create an Audience](https://docs.unifygtm.com/tutorials/how-to-create-an-audience): Audiences in Unify are lists of companies and/or people, similar to a Salesforce report. Use them to build lists based on Salesforce data, website intent data, and more.
- [How to Create an Exclusion](https://docs.unifygtm.com/tutorials/how-to-create-an-exclusion): Exclusions in Unify stop Unify from actioning on specific companies or people. Common use cases include:
- [How to Run a Playbook](https://docs.unifygtm.com/tutorials/how-to-run-a-playbook): Learn how to run a playbook from start to finish.
- [How to Set Up Slack Alerts](https://docs.unifygtm.com/tutorials/how-to-set-up-slack-alerts): Receive notifications in your chosen Slack channel when new entries are added to an audience.
- [How to Use Personas](https://docs.unifygtm.com/tutorials/how-to-use-personas): Personas in Unify represent the groups of buyers that you sell into. Use personas in Unify to make it faster to prospect.
- [How to Use Smart Snippets](https://docs.unifygtm.com/tutorials/how-to-use-smart-snippets): Smart Snippets are AI-generated personalized pieces of copy that leverage your data in Unify to ensure that no two automated emails are the same. Learn how to write effective Smart Snippets below.