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Overview

Unify is a system of action that empowers sales, marketing, and growth teams to drive revenue growth. At its core, the Unify platform is built to be open and developer-friendly.

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Getting started

If you have a specific use case in mind, you can jump straight to the developer guides:

Connect website traffic

Send website visitors, sessions, and events into Unify.

Connect product usage data

Send web application and software usage data into Unify.

Connect data systems

For data in a database, data warehouse, or data lake.

Send data via API

For data that can be sent via webhooks or APIs.
See Connecting your data for an overview of how data can be sent into Unify. You can also explore the API reference guides below to get a sense of the available capabilities and features.

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Developer APIs

The Unify developer interface currently provides two APIs:
  • Analytics API: Exposes public-facing endpoints for collecting either client-side or server-side events from websites, web apps, and custom software.
  • Data API: Provides deep access to the data platform that powers Unify, including the ability to manage objects and send or export records.
In addition, integrations with third-party analytics and reverse ETL tools simplify the process of connecting external data systems. Unify provides a flexible and scalable data layer built to support nearly any type of data.