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Overview

When prospects reply to your Sequence emails, Unify automatically captures and classifies those replies. All replies are accessible directly within the Unify app.

Replies in a sequence

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Out-of-Thread Replies

In addition to direct replies to Sequence emails, Unify also captures out-of-thread replies from your prospects. An out-of-thread reply is an email from a sequence enrollee that doesn’t directly reply to a sequence email. This includes new email threads initiated by the prospect or separate conversations sent to your mailbox while they’re engaged with your sequence.

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Reply Classifications

Unify automatically classifies replies using AI to help you prioritize your responses. Each reply receives one or more classification tags that indicate the prospect’s intent or sentiment.
  • Positive — The email response shows enthusiasm, agreement, or active engagement with the sender’s offer, indicating a genuine interest in moving forward. This is not an automated reply.
  • Willing to meet — The recipient’s email indicates their openness to schedule a meeting, specifically about the offer mentioned in the initial outreach.
  • Needs more info — The recipient requests additional details or expresses uncertainty about the offer. Providing clarification may result in a positive outcome.
  • Bad Timing — The email conveys interest but explains that current budget constraints or timing prevent immediate action. Future actions may be possible if a timeframe is mentioned.
  • Has solution — The recipient mentions that they are already using a different product or service to meet their needs.
  • Neutral — The email is objective, factual, respectful, unemotional, and polite yet concise.
  • Left Job — The email indicates the sender is no longer employed at their previous role or company.
  • Updated contact info — The email notifies the sender of a new or updated email address for further communication.
  • Referral — The email includes a suggestion to contact another person, and provides the referral’s contact information.
  • Negative — The email contains hostile, emotional, or adversarial language, such as anger or frustration.
  • NSFW — The email includes content that is offensive or inappropriate.
  • Opt out — The recipient explicitly requests to unsubscribe, threatens to block communication, or mentions reporting the sender.
  • OOO — The recipient’s email indicates they are out of office or currently unable to provide a complete response.
  • Soft Bounce — The email indicates a temporary delivery failure, meaning the message might eventually be delivered.
  • Hard Bounce — The email indicates a permanent delivery failure, suggesting the recipient’s email address is invalid or no longer in use.
  • Automated — The email appears to have been generated by an automated system, rather than sent by a person.
Reply classifications can be configured to trigger notifications so you’re alerted when important replies come in.
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