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What are Sequences?

A sequence is a series of automated outreach steps that let you scale your outbound and measure its effectiveness. Sequences are purpose-built for modern outbound sales with native AI capabilities and deep integration with the Unify platform. Once you’ve created a sequence, you can enroll people in it to automate your outreach. Sequence enrollments can be performed automatically from Plays, but you can also enroll people manually. Enrollments can then be monitored from the sequence details page to track their progress.

Manage and monitor sequence enrollments within Unify.

Unify sequences come equipped with comprehensive analytics that let you measure their effectiveness and compare performance across different sequences with ease. Unify also provides an unparalleled suite of features for maintaining high deliverability and ensuring your domain reputation is being handled with care.