Plays

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Overview

Plays are automated workflows that act on companies and people. A trigger selects the records to work on, and connected actions define what happens next. For example, a play can find people at companies visiting your website, qualify those people, and enroll them in a sequence.

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Choose a workflow

Use plays to coordinate repeatable work such as:

• Outreach from intent signals: Find prospects at companies showing interest and enroll them in an appropriate sequence.
• Champion tracking: Follow up with former customers or contacts when they join a new company.
• List building: Find people at target accounts and enrich their records.
• Qualification: Use a research agent to answer questions about each record and decide which path it follows.

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Build and run a play

Start with the create a play tutorial for a complete website-visitor workflow. The builder guide explains how to connect actions, publish changes, and inspect logs and metrics. Use the reference pages to choose triggers, configure actions, and set rerun behavior.