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What are Plays?

Plays are automated workflows that let you build and execute repeatable strategies. Unify manages the logistics of coordinating and scaling all of the details.
Building scalable and effective sales, marketing, and GTM strategies requires successfully coordinating two key components:
  • Data: Countless data sources go into building scalable automations. This data is traditionally scattered across tools and databases, but Unify centralizes it in one place.
  • Actions: Researching companies, identifying decision-makers, executing multi-channel outreach, and more. Taking the right action at the right time is crucial to success.
Unify is a purpose-built system of action that solves this problem. Plays let you define a series of actions that will be taken on companies or people at exactly the right moment.

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Use cases

Plays are a versatile tool that can be used to build out anything from standard, reliable outbound strategies to complex and innovative growth campaigns. Here are some of the most popular use cases for Plays:
  • Warm Outbound: Find prospects at companies matching intent signals and reach out to them with personalized messaging at just the right time.
  • Champion tracking: Keep tabs on champions of your business and reach out to them when they take a role at a new company.
  • List building: Take a list of companies and turn it into high-quality leads by enriching the data and finding new contacts in relevant roles.
These are just a few of the most common ways Plays are used. Plays provide the flexibility to build arbitrarily complex automations tailored to your goals.
Check out the tutorial How to Create a Play for a hands-on introduction to Plays!