Plays

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Overview

Plays are automated workflows that act on companies and people. A trigger selects the records to work on, and connected actions define what happens next. For example, a play can find people at companies visiting your website, qualify those people, and enroll them in a sequence.

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Choose a workflow

Use plays to coordinate repeatable work such as:

• Outreach from intent signals: Find prospects at companies showing interest and enroll them in an appropriate sequence.
• Champion tracking: Follow up with former customers or contacts when they join a new company.
• List building: Find people at target accounts and enrich their records.
• Qualification: Use a research agent to answer questions about each record and decide which path it follows.

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Build and run a play

Start with the create a play tutorial for a complete website visitor workflow. The builder guide explains how to connect actions, publish changes, and inspect logs and metrics. Use the reference pages to choose triggers, configure actions, and set rerun behavior.