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Overview

The intent signals dashboard shows activity on your website and G2 pages. Use it to review visitor trends, see how much traffic Unify identifies, and inspect the sessions behind those trends. Open Insights → Intent signals. Website reporting uses activity collected by your Unify website tag. G2 reporting uses your connected G2 integration.

Review website traffic

On the Website tab, select a date range and chart interval. The report groups website activity by session start date and shows these measures: The headline visitor count adds the counts from each interval. A visitor who returns on different days can therefore contribute more than once to a daily report. Keep the interval consistent when comparing totals. Use Company Identified or Person Identified to focus on recognized visitors. These filters update the charts and the session table. Use Pivot by → Country to compare traffic by location. The table shows the visitor, company, most recent page visit, page-view count, and session location. Search or sort to find a session, then open it to review the pages visited. Anonymous names help distinguish visitors whose personal identity is unknown.

Review G2 activity

Switch to G2 page views to see companies visiting your G2 pages. The charts show visiting companies and the percentage change between chart intervals. Use the country pivot to compare locations, and keep the same interval when comparing changes over time. The table lists companies and their page-view activity. Use Columns to adjust the information shown, or Export to download the report for further analysis.

Use intent in outreach

After identifying a useful pattern, use audiences to define the companies or people you want to reach. A play trigger can respond to qualifying activity and start research, prospecting, or outreach. The dashboard helps you evaluate the activity those workflows rely on.