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Description

The LinkedIn Post Likes Signal enables you to monitor and track individuals who like posts from targeted LinkedIn profiles. This signal helps you identify and engage with professionals who have shown interest or alignment by liking relevant posts, facilitating the discovery of potential leads and connections through their engagement.

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Why is this a valuable signal?

The LinkedIn Post Likes Signal is valuable because it highlights professionals actively engaging with content from influential figures, thought leaders, or even your competitors in your industry. When someone likes these posts, it signals genuine interest and potential readiness to explore similar solutions, including your offerings. By tracking engagement on competitor and industry-leader posts, you can identify and proactively reach out to individuals who may already be interested in products or services similar to yours, creating strategic opportunities for targeted outreach. Regularly monitoring these engagements enables timely and personalized interactions, effectively expanding your prospecting reach and improving your sales targeting.

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How does the signal work?

The LinkedIn Post Likes Signal actively monitors specified LinkedIn profiles for post engagement. When professionals like these monitored posts, the signal immediately detects the activity and automatically enriches the profiles of those who engaged with detailed contact information. Based on the configurations and rules defined in your Plays, this enriched data then triggers personalized outreach actions, enabling timely and meaningful connections.

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Setup

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Connect LinkedIn accounts to Unify

You need to integrate your LinkedIn account with Unify to use this trigger.
See LinkedIn Integration Guide for more information.

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Build a new Play

In this section, we will discuss how to build a new Play with the LinkedIn Post Likes trigger. For more detailed information on how to build a new Play, see Building a Play section of the Unify docs.

Create a new Play

Let’s begin by setting up a new Play with the LinkedIn Post Likes trigger.

Selecting the LinkedIn Post Likes trigger

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Configure the Trigger

To configure the LinkedIn Post Likes Signal, first set your maximum daily limits, specifying how many posts per day to track from these profiles and how many reactions per post you want to process. For example, if you set a maximum of 10 posts per day, but the profile you are tracking posts 20 times per day, we will only look for the first 10 posts. Next, optionally select the profiles integrated with Unify that you want to monitor.

Initial settings

Additionally, you have the flexibility to monitor external profiles not integrated with Unify by directly adding their LinkedIn profile URLs. This setup ensures comprehensive tracking of strategic engagement across both internal and external profiles.

External profiles

In the advanced settings, you can choose the level of enrichment for the people who like the posts — either email-only enrichment or enrichment that includes both emails and phone numbers. You can also enable or disable exclusion rules to filter out specific types of likers.

Advanced settings

Now, we can begin building our Play.

Trigger node setup complete

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Results

Unify is not able to guarantee enriching every person who likes a post with an email address. However, we do our best to get an email address for every liker. In cases where we are not able to get an email address, the Play trigger will not fire on that liker. You will only be charged credits for likers that we are able to enrich. If Unify is able to enrich a liker, the Play trigger will fire on that liker and the downstream action nodes that you have configured will be executed against the enriched liker profile.

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Frequently Asked Questions

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How often does the signal check for new post likes?

The signal checks for new post likes daily and processes them according to your configured settings.

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Is there a limit to how many likes I can track per post?

Yes, you can set a maximum number of likes to track per post in your trigger settings.

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Can I track post likes from external LinkedIn profiles?

Yes, you can track likes on posts from both profiles integrated with Unify and external profiles by adding their LinkedIn URLs directly.

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What information is collected about individuals who like posts?

The signal collects publicly available job title, email, company, and location information from LinkedIn profiles, and can enrich this data with additional contact details if enabled.

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Can I access historical post likes data?

No, historical post likes data is not available. The signal processes only daily engagement.

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Can I exclude certain types of post likers?

Yes, exclusion rules can be applied to filter out specific types of individuals based on your criteria.

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Are all post likers guaranteed to be tracked?

No, due to LinkedIn’s limitations and privacy settings, we cannot guarantee capturing the full number of post likers.

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How long does it take to process new post likes?

New post likes are typically processed within 24 hours, depending on your configuration and the number of likes to process.