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Description

The LinkedIn Post Comments Signal allows you to track and engage with individuals who comment on posts from targeted LinkedIn profiles. This feature helps you identify and connect with professionals expressing direct interest and engaging through meaningful dialogue, enabling the discovery of potential leads through their active participation.

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Why is this a valuable signal?

The LinkedIn Post Comments Signal provides significant value by identifying professionals who actively comment on content from industry influencers, thought leaders, or competitors. Comments often indicate deeper engagement and genuine interest, presenting clear opportunities for targeted outreach. By monitoring comments on competitor or thought-leader posts, you can reach out proactively to individuals likely interested in related solutions or products. Regular engagement with these professionals helps build personalized relationships, expands your outreach, and supports strategic sales targeting.

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How does the signal work?

The LinkedIn Post Comments Signal continuously monitors specified LinkedIn profiles for comments on their posts. When a professional comments on a monitored post, the signal immediately captures this activity and automatically enriches the commenter’s profile with detailed contact information. According to your Play configurations, this enriched information then initiates targeted outreach or personalized follow-up actions.

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Setup

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Connect LinkedIn accounts to Unify

You need to integrate your LinkedIn account with Unify to use this trigger.
See LinkedIn Integration Guide for more information.

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Build a new Play

In this section, we will discuss how to build a new Play with the LinkedIn Post Comments trigger. For more detailed information on how to build a new Play, see Building a Play section of the Unify docs.

Create a new Play

Start by setting up a new Play using the LinkedIn Post Comments trigger.

Selecting the LinkedIn Post Comments trigger

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Configure the Trigger

To configure the LinkedIn Post Comments Signal, specify the maximum daily limits, indicating how many posts per day to monitor and how many comments per post to process. For example, if you set a maximum of 10 posts per day, but the profile you are tracking posts 20 times per day, we will only look for the first 10 posts. Additionally, you can select profiles integrated with Unify to monitor directly.

Initial settings

You also have the flexibility to track external profiles not integrated with Unify by entering their LinkedIn profile URLs manually. This allows comprehensive coverage across both internal and external profiles.

External profiles

In advanced settings, choose your desired enrichment level—email-only or emails with phone numbers. Additionally, enable or disable exclusion rules to filter specific commenter types.

Advanced settings

Your trigger node is now ready for action.

Trigger node setup complete

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Results

Unify strives to enrich commenter profiles with emails whenever possible, but we cannot guarantee capturing email addresses for all commenters. Plays will trigger only for commenters successfully enriched with contact information, and credits will only be charged for those enriched contacts. Once enriched, downstream actions configured within the Play will automatically execute.

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Frequently Asked Questions

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How often does the signal check for new post comments?

The signal checks daily for new post comments based on your settings.

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Is there a limit to how many comments I can track per post?

Yes, you can specify the maximum number of comments to track per post in your trigger settings.

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Can I track comments from external LinkedIn profiles?

Yes, you can track comments from both Unify-integrated profiles and external profiles by adding LinkedIn profile URLs directly.

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What information is collected about commenters?

The signal collects publicly available information such as job title, email, company, and location from LinkedIn profiles, and enriches this data with additional contact details when enabled.

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Can I access historical comments data?

No, historical comment data is not available. The signal processes only daily engagements.

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Can I exclude certain commenter types?

Yes, you can set exclusion rules to filter out specific commenter types based on your preferences.

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Are all commenters guaranteed to be tracked?

No, due to LinkedIn’s limitations and privacy settings, capturing the full number of commenters cannot be guaranteed.

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How long does it take to process new comments?

New comments are typically processed within 24 hours, depending on your configuration and the volume of comments.