The LinkedIn Post Comments Signal allows you to track and engage with individuals who comment
on posts from targeted LinkedIn profiles. This feature helps you identify and connect with
professionals expressing direct interest and engaging through meaningful dialogue, enabling
the discovery of potential leads through their active participation.
The LinkedIn Post Comments Signal provides significant value by identifying professionals
who actively comment on content from industry influencers, thought leaders, or competitors.
Comments often indicate deeper engagement and genuine interest, presenting clear opportunities
for targeted outreach. By monitoring comments on competitor or thought-leader posts, you can
reach out proactively to individuals likely interested in related solutions or products.
Regular engagement with these professionals helps build personalized relationships, expands
your outreach, and supports strategic sales targeting.
The LinkedIn Post Comments Signal continuously monitors specified LinkedIn profiles for
comments on their posts. When a professional comments on a monitored post, the signal
immediately captures this activity and automatically enriches the commenter’s profile
with detailed contact information. According to your Play configurations, this enriched
information then initiates targeted outreach or personalized follow-up actions.
In this section, we will discuss how to build a new Play with the LinkedIn Post Comments trigger.
For more detailed information on how to build a new Play, see Building a Play
section of the Unify docs.
Create a new Play
Start by setting up a new Play using the LinkedIn Post Comments trigger.
To configure the LinkedIn Post Comments Signal, specify the maximum daily limits,
indicating how many posts per day to monitor and how many comments per post to process.
For example, if you set a maximum of 10 posts per day, but the profile you are tracking
posts 20 times per day, we will only look for the first 10 posts. Additionally, you can
select profiles integrated with Unify to monitor directly.
Initial settings
You also have the flexibility to track external profiles not integrated with Unify by
entering their LinkedIn profile URLs manually. This allows comprehensive coverage across
both internal and external profiles.
External profiles
In advanced settings, choose your desired enrichment level—email-only or emails with
phone numbers. Additionally, enable or disable exclusion rules to filter specific commenter
types.
Unify strives to enrich commenter profiles with emails whenever possible, but we
cannot guarantee capturing email addresses for all commenters. Plays will trigger
only for commenters successfully enriched with contact information, and credits will
only be charged for those enriched contacts. Once enriched, downstream actions configured
within the Play will automatically execute.
The signal collects publicly available information such as job title, email, company, and
location from LinkedIn profiles, and enriches this data with additional contact details
when enabled.