Company Follows

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Description

LinkedIn Company Followers Signal is a powerful feature that monitors and tracks new followers of your company’s LinkedIn page. This signal allows you to identify and engage with professionals who have recently shown interest in your company by following your LinkedIn company page.

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Why is this a valuable signal?

LinkedIn Company Followers Signal is valuable because it enables immediate detection of potential leads right at the moment they express interest in your business. Professionals who follow your company page typically have genuine intent and interest in your offerings, making them high-value prospects. Additionally, this feature automatically enriches the profiles of new followers with detailed information, facilitating timely and meaningful engagement. By tracking followers on your company page, you can scale your prospecting efforts significantly. Furthermore, historical insights into past followers are available, allowing you to build a robust prospect database over time.

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How does the signal work?

The LinkedIn Company Followers Signal continuously monitors your LinkedIn company page for new follower activity. Whenever new professionals follow your company page, the signal detects this action and automatically enriches the follower profiles with their contact information. This enrichment process triggers actions according to the settings you’ve configured in your Plays.

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Setup

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Connect LinkedIn accounts to Unify

You need to integrate your LinkedIn account, and your LinkedIn company page, with Unify to use this trigger.

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Build a new Play

In this section, we will discuss how to build a new Play with the LinkedIn Company Follows trigger. For more detailed information on how to build a new Play, see Building a Play section of the Unify docs.

Let’s begin by setting up a new Play with the LinkedIn Company Followers trigger.

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Configure the Trigger

The settings for the LinkedIn Company Followers trigger are fairly straightforward. You will need to have a connected LinkedIn company page to use this trigger. Once you have a connected LinkedIn company page, you will input a maximum number of followers you would like to process per day.

In the advanced settings, you can choose which level of enrichment you would like to apply to the follower profiles, either just emails or emails and phone numbers. You can also choose to enable historical follower enrichment. Lastly, you can choose to apply or disable exclusion rules to filter out certain types of followers.

When enabling historical follower enrichment, you will be able to process a specified number of historical followers. However, note that this is only available upon initial creation of the Play.

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Results

Unify is not able to guarantee enriching every follower with an email address. However, we do our best to get an email address for every follower. In cases where we are not able to get an email address, the Play trigger will not fire on that follower. You will only be charged credits for followers that we are able to enrich. If Unify is able to enrich a follower, the Play trigger will fire on that follower and the downstream action nodes that you have configured will be executed against the enriched follower profile.

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Frequently Asked Questions

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How often does the signal check for new followers?

The signal checks for new followers daily and processes them according to your configured settings.

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Is there a limit to how many followers I can track?

Yes, you can set a maximum number of followers to track per day in your trigger settings. The maximum number of followers you can track is 10,000.

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What information is collected about followers?

The signal collects available job title, email, company, and location information from LinkedIn profiles and can enrich it with additional data points, including phone numbers if enabled.

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Can I access historical follower data?

Yes, you can enable past follower enrichment during setup to process a specified number of historical followers. This is only available upon initial creation of the Play.

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Can I exclude certain types of followers?

Yes, we apply exclusion rules to filter out specific types of followers based on your criteria.

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How long does it take to process new followers?

New followers are typically processed within 24 hours, depending on your configuration and the number of followers to process.