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Description

The LinkedIn Profile Followers Signal helps you monitor and track new followers of your team’s LinkedIn profiles. This signal allows you to identify and engage with professionals who have recently shown interest in your team by following their LinkedIn profiles, helping you discover potential leads and connections through your team’s network.

A Play with the LinkedIn Profile Follows trigger

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Why is this a valuable signal?

The LinkedIn Profile Followers Signal surfaces new opportunities directly from professionals engaging with your team’s individual LinkedIn accounts. When someone follows your team’s profiles, it indicates active interest or alignment, marking them as strong candidates for outreach. This signal proactively compiles and enhances follower details, making it simpler for your team to initiate meaningful interactions quickly. Regularly tracking profile followers broadens your prospecting reach, leveraging personal networks as a powerful resource for growth. It also gives you access to previous follower activity, providing valuable data to strengthen and expand your contact network continuously.

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How does the signal work?

The LinkedIn Profile Followers Signal actively tracks when professionals follow your team’s individual LinkedIn profiles. As soon as a new follower is detected, the signal automatically gathers and enriches their profile data with relevant contact details. Based on the rules and preferences you’ve defined in your Plays, this enriched information then initiates personalized actions or outreach activities.

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Setup

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Connect LinkedIn accounts to Unify

You need to integrate your LinkedIn account with Unify to use this trigger.
See LinkedIn Integration Guide for more information.

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Build a new Play

In this section, we will discuss how to build a new Play with the LinkedIn Profile Follows trigger. For more detailed information on how to build a new Play, see Building a Play section of the Unify docs.

Create a new Play

Let’s begin by setting up a new Play with the LinkedIn Profile Followers trigger.

Selecting the LinkedIn Profile Followers trigger

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Configure the Trigger

To configure the LinkedIn Profile Followers trigger, first select each team member’s LinkedIn profile you want to monitor. Then, set a daily limit for the maximum number of followers you’d like to process for each selected profile.

Selecting the LinkedIn Profile Followers trigger

Now that we have selected the LinkedIn profiles we want to monitor, we can configure the advanced settings.

Initial settings

Within advanced settings, you can specify the enrichment level applied to follower profiles—either email-only enrichment or enrichment that includes both emails and phone numbers. Additionally, you have the option to activate historical follower enrichment. You may also enable or disable exclusion rules to filter out specific follower types.

Advanced settings

When historical follower enrichment is enabled, you can process a set number of past followers. Note that this option is only available when initially setting up the Play and is not editable once the Play is published.

Historical follower enrichment

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Results

Unify is not able to guarantee enriching every follower with an email address. However, we do our best to get an email address for every follower. In cases where we are not able to get an email address, the Play trigger will not fire on that follower. You will only be charged credits for followers that we are able to enrich. If Unify is able to enrich a follower, the Play trigger will fire on that follower and the downstream action nodes that you have configured will be executed against the enriched follower profile.

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Frequently Asked Questions

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How often does the signal check for new followers?

The signal checks for new followers daily and processes them according to your configured settings.

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Is there a limit to how many followers I can track?

Yes, you can set a maximum number of followers to track per day in your trigger settings. The maximum number of followers you can track is 10,000 per day per profile.

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What information is collected about followers?

The signal collects available job title, email, company, and location information from LinkedIn profiles and can enrich it with additional data points, including phone numbers if enabled.

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Can I access historical follower data?

Yes, you can enable past follower enrichment during setup to process a specified number of historical followers. This is only available upon initial creation of the Play.

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Can I exclude certain types of followers?

Yes, we apply exclusion rules to filter out specific types of followers based on your criteria.

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How long does it take to process new followers?

New followers are typically processed within 24 hours, depending on your configuration and the number of followers to process.