Overview
The best outreach reaches the right person, at the right time, with the right context. Intent data is how you make that happen—it tells you who is interested in your product right now based on their actual behavior. Unify captures intent data from your marketing website and your product, links it to real-world companies and people, and takes action on them in real time at scale.Two types of intent data
Website intent: early interest signals
Website intent captures what’s happening on your marketing site, docs, blog, and other public-facing pages. When someone visits your pricing page, reads a case study, or comes back to your site multiple times, they’re signaling early interest. A few examples:- A visitor from a target account visits your pricing page three times this week
- An unknown visitor from a Fortune 500 company reads two case studies in your industry
- Someone clicks through from a marketing email and browses your features page
Product intent: deep interest signals
Product intent captures what users are doing inside your product—logins, feature usage, hitting paywalls, inviting teammates, and other in-app actions. These signals tell you who is getting real value and who is ready for an upgrade or expansion conversation. A few examples:- A free plan user hits a usage limit multiple times in a week
- A user tries to access an enterprise-only feature
- A new team member is invited to a customer’s account
- A user who’s been inactive for 30 days logs back in
How they work together
Website intent finds new opportunities—companies showing early interest. Product intent finds expansion opportunities—existing users ready to buy more. Many teams start with one and add the other over time.The big picture
Here’s the core loop that makes this work:- Data flows in from your website, product, CRM, and more
- Unify links it to the companies and people in your pipeline
- You build Plays that act on specific signals automatically
- Outreach goes out by prospecting, automated sequences, rep tasks, and more