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What are Agents?

Agents are AI systems that perform research and take actions. In Unify, agents run constantly in the background to study your business, observe changing data, and provide deep insights. You can also build your own agents to for research or copy generation. Unify agents run on the latest LLM technology and are carefully optimized and evaluated for accuracy across diverse use cases and domains. They have access to a wide range of tools and data sources to answer questions about companies and people.
You can create your own Agents in Unify by defining questions they should answer. They can then be called in Plays and Sequences to orchestrate sophisticated growth and outbound strategies. Agents perform research by gathering information from a variety of sources, including public websites and specialized APIs and data sources, If the answer to your questions exist on the internet, Unify Agents will find them.

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Use cases

Agents are natively integrated into Unify and can be used for a wide range of use cases:
  • Account qualification: Agents can be used in Plays to research companies and determine whether they match your customer profile.
  • Lead scoring: Agents can answer complex questions about People that run through Plays to determine whether they are the right person to reach out to.
  • Personalization: Agents research can be used alongside Smart snippets to generate personalized outreach at scale.
Check out the Agent qualification action to use Agents in your Plays.