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This guide is applicable to any website, but it is especially focused on marketing websites. If you are looking to connect product usage or analytics data from your web application, see Connect product usage data to Unify for a more targeted guide.

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Overview

One of the most popular strategies in Unify is to identify the companies and people who are visiting your website and accessing your content. By sending website traffic data into Unify, you can instantly launch Plays to start taking action on these visitors. Unify can automatically identify companies visitors are associated with by using a combination of built-in matching providers for high coverage and accuracy. Unify also supports person-level identification through a combination of email link click tracking, form fills, and Identify events. All event tracking capabilities integrate natively with the rest of the Unify data layer. This makes it easy to link website intent to companies or people and access that data throughout Unify.

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Setup

Unify provides an SDK called the Unify Intent Client that can be installed on your website to start sending visitor events. This is the easiest and recommended way to get started.

Unify Intent Client (Recommended)

Send events using the Unify’s native JavaScript or React client.
If you’re already collecting website traffic data using a third-party tool, you can also send that data into Unify. This can be done using either a supported integration or the general-purpose Analytics API. You can find guides for popular tools below.

Segment

Send Segment events into Unify.

Posthog

Send Posthog events into Unify.

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Examples

Once you’ve configured events to be sent into Unify, you can start using that data to launch Plays based on visitor intent. See the following guides for examples.

Capture form fills

Record form submissions with the Unify Intent client.

Capture button clicks

Record button clicks and other interactions with the Unify Intent client.