Once the website tag is added, it will automatically start collecting
certain types of events:
Page events: Every time a visitor loads a page on your website, a page
view event is sent to Unify. When that visitor is identified, all their
sessions will be linked to that identity.
Custom events: Certain button clicks and interactions will be tracked
automatically. This does not cover all possible interactions, and you will
likely want to manually trigger events in specific places on your website
for more complete coverage.
Identify events: When a visitor fills out a form with their email
address, they will be automatically identified and linked to that address.
Other information they fill out (such as first and last name) will not be
automatically recorded, so you may also want to manually send “identify”
events on form fills, logins, etc.
If desired, you can disable automatic event collection by setting specific
options when initializing the client. See the full Usage guide
for more details.
You can manually trigger events in specific places on your website by
calling the client directly. When you include the tag in your HTML, you will
immediately be able to access the client at window.unify (or simply
unify since window is global).
Custom events record specific actions taken by a visitor, such as button
clicks or form fills. Some custom events are captured automatically when
using the website tag, but you can also send custom events manually.
// Send a basic custom eventunify.track("See More Button Clicked");// Send a custom event with additional propertiesunify.track("Modal Opened", { modalName: "Contact Sales Modal"});
Identify events link a visitor to a specific company or person. Basic
identify events are sent automatically when a visitor fills out a form with
their email address, but you can also send more detailed identify events
when you have additional information.
// Send a basic "identify" eventunify.identify("user@email.com");// Send an "identify" event with additional company or person attributesunify.identify("first.last@acme.com", { person: { email: "first.last@acme.com", first_name: "First", last_name: "Last", }, company: { domain: "acme.com", name: "Acme Corp.", }});
By default, the React library will not automatically collect any events. You
can enable automatic event collection when initializing the client. See the
full Usage guide for more details.
Page events record a page visit. Typically, the easiest strategy is to
enable automatic collection of page visits, but you can also call them
manually.
// Enable automatic "page" event collectionunify.startAutoPage();// Send a "page" eventunify.page();
Custom events record specific actions taken by a visitor, such as button
clicks or form fills. You can send custom events with arbitrary
properties anywhere in your React application.
// Send a basic custom eventunify.track("See More Button Clicked");// Send a custom event with additional propertiesunify.track("Modal Opened", { modalName: "Contact Sales Modal"});
Identify events link a visitor to a specific company or person. You can send
identify events whenever you have information about a visitor, such as their
name or email address.
// Send a basic "identify" eventunify.identify("user@email.com");// Send an "identify" event with additional company or person attributesunify.identify("first.last@acme.com", { person: { email: "first.last@acme.com", first_name: "First", last_name: "Last", }, company: { domain: "acme.com", name: "Acme Corp.", }});
By default, the JavaScript library will not automatically collect any
events. You can enable automatic event collection when initializing the
client. See the full Usage guide
for more details.
Page events record a page visit. Typically, the easiest strategy is to
enable automatic collection of page visits, but you can also call them
manually.
// Enable automatic "page" event collectionunify.startAutoPage();// Send a "page" eventunify.page();
Custom events record specific actions taken by a visitor, such as button
clicks or form fills. You can send custom events with arbitrary
properties anywhere in your web application.
// Send a basic custom eventunify.track("See More Button Clicked");// Send a custom event with additional propertiesunify.track("Modal Opened", { modalName: "Contact Sales Modal"});
Identify events link a visitor to a specific company or person. You can send
identify events whenever you have information about a visitor, such as their
name or email address.
// Send a basic "identify" eventunify.identify("user@email.com");// Send an "identify" event with additional company or person attributesunify.identify("first.last@acme.com", { person: { email: "first.last@acme.com", first_name: "First", last_name: "Last", }, company: { domain: "acme.com", name: "Acme Corp.", }});
