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Overview

Custom objects let you represent the data your team works with. Each has its own attributes and records, and can connect to other objects through reference attributes. If you want to add information to companies, people, or another existing object, you can create custom attributes on that object.

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Create a custom object

1

Open objects

Open Settings → Data management and click New object.
2

Name the object

Enter an Object name. Unify generates an API name, which identifies the object in integrations and API requests. You can edit the API name before creating the object. It must be unique in your workspace and is fixed after creation.
3

Create the object

Click Create object to open its Attributes tab. From here, you can add attributes to define the information its records will hold.
For programmatic setup, use the Data API’s Create object endpoint. To populate your object, see Connecting your data.

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Edit or delete objects

Open a custom object’s options menu and choose Edit object to change its display name. Its API name stays the same. Choosing Delete object permanently deletes the object and all of its records. This also affects integrations and workflows that use that object.