Unify Objects
Understand the data platform that powers Unify.
What are objects?
Objects contain records within Unify. Each object has attributes, which are the values and relationships that describe the records. Unify provides lots of built-in objects, such as companies and people, and also supports custom objects.
For example, the Person object holds records that represent people. Each person has attributes, such as their name, email address, and the company they work at. People may also be linked to custom objects, such as a record from your CRM or data warehouse.
Use cases
With custom objects, you can connect external data sources to Unify and use them as intent signals or for personalization. Here are just a few uses cases for custom objects:
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Product-led growth: Connect product usage data to Plays and Sequences and engage with users by sending one-to-one messaging based on their product journey.
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Third-party signals: Bring your own signals and use them in Plays power AI Agents, prospect for relevant contacts, enroll in Sequences, and more.
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Custom business logic: Use the data relevant to your business to filter records, build exclusions, and automate marketing and sales processes.
Unify provides comprehensive developer APIs, native data warehouse integrations, and other connectors to work with your data no matter where it lives.