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Overview

Data within Unify is stored in objects. Objects are the building blocks that allow you to store and interact with data in Unify. Every object has a set of attributes which represent the fields that make up the object. Unify provides a set of standard objects, such as companies and people, that are used throughout the platform. In addition, you can create custom objects that store data from external sources or represent information that doesn’t fit into the standard objects.

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Getting started

1

Define objects and attributes

The first step is to define the objects and attributes that will store your data. This is how you declare the format of the data and how it relates to other objects.

Manage via API

Create and manage objects, attributes, and records in Unify via API.

Manage via UI

Create and manage objects, attributes, and records within the Unify app.
Once the objects are created, you can create, update, and delete records using the API. They will also become available in any tools that connect to Unify, such as the Census destination for Unify.
2

Sync data into Unify

Once the objects are created, you can sync data into Unify using the API directly or via a supported integration.

Sync directly via API

Create, update, and link object records using the Unify API and SDKs.

Connect via Census

Create and manage objects, attributes, and records within the Unify app.