> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unifygtm.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Create a play
> Build a website-visitor outreach workflow.
export const PlayBuilderCompanyHandleDark = () => ;
export const PlayBuilderCompanyHandleLight = () => ;
export const PlayBuilderPersonListHandleDark = () => ;
export const PlayBuilderPersonListHandleLight = () => ;
export const PlayBuilderPersonHandleDark = () => ;
export const PlayBuilderPersonHandleLight = () => ;
export const ThemedImageFrame = ({lightSrc, darkSrc, alt, caption}) =>
;
## Overview
Create a play that finds prospects at companies visiting your website, enrolls
eligible people in a sequence, and syncs their records to your CRM.
Before you begin, set up [website visitor tracking](/reference/signals/website-visitors),
define your [personas](/tutorials/how-to-use-personas), and
[create and publish a template sequence](/reference/sequences/create-a-sequence)
with a connected sending mailbox. The CRM action also needs a workspace CRM
connection with bidirectional syncs enabled.
## Walkthrough
Open [Plays](https://app.unifygtm.com/dashboard/plays) and click **New Play**.
Once you've created a new play, you will see the play builder. The first step
when building any play is to choose a *trigger*. The trigger lets you specify
exactly when the play should run and which companies or people it should run on.
In the center of the builder, you will see an action that says **Select a trigger**.
Click on it to show the trigger configuration panel. For this play, choose the
**Website visitors** template.
Here you have the option to further filter and refine the companies that this
play will run on. For example, if you only want to run this play on companies
with more than 100 employees, you can add a filter on **Employee Count**.
You can learn more about the available filters and how to use them in the tutorial
[Create an audience](/reference/lists/create-an-audience). You can always
return later to add or modify filters. Click **Done** to finish configuring the
trigger.
Add prospecting, sequence enrollment, and CRM sync actions. Use a loop to run
the enrollment and sync actions for each person found.
### Prospect for people
Start by adding a prospecting action. This action will take the company coming
from the trigger and search for relevant prospects. Drag the **Prospect for People**
action from the action list and drop it into the builder.
If you drag and drop a new action on top of an existing action, it will
automatically be connected to it.
Once added, you will see the prospecting options shown in the configuration
panel on the left. Here are the most important selections to make:
* **Max. prospects per company**: This is how many prospects you want to find at
each company. We recommend starting with 2-4 prospects per company.
* **Personas**: These are the personas to search for. You can select from
existing personas or create new ones. Unify will find people matching these
personas in order, so list them in order of preference.
If you haven't defined any personas yet, you can learn how to do so in the
tutorial [How to create personas](/tutorials/how-to-use-personas).
### Loop
Next, add a **Loop** action. The prospecting action will return a list of people
found at the company, and the loop will run subsequent actions once for each
person in the list.
Each action receives an input and produces an output. Actions in the play
builder have small colored symbols that represent what type of input and output
they expect.
Here's what each symbol represents:
| Symbol | Value |
| :-: | :- |
| {}{} | A single person record. |
| {}{} | A list of one or more person records. |
| {}{} | A single company record. |
Plays work by connecting each action's output to a matching input on another
action. This is how data flows through the play and how each action knows what
to do.
Most actions run on one record at a time. The **Loop** action is how you take a
list of records and run actions on them one by one.
### Sequence enrollment
Before adding this action, [create and publish a template sequence](/reference/sequences/create-a-sequence)
and connect a sending mailbox. Review its [ruleset](/reference/sequences/rulesets)
to apply exclusions and enrollment limits, then choose a
[send schedule](/reference/sequences/send-schedules) for your audience.
Place a **Sequence** action inside the loop to enroll each eligible person in
that sequence.
Once you've dropped the action into the loop, you can drag it near the loop
action to automatically connect them. You can also manually draw connections
between the colored icons that represent action inputs and outputs.
Click **Add persona routing**. For this example, use the same sequence for all
people found by the prospecting action: select the sending mailbox and sequence
in the **Everyone** route, then click **Done**.
When different personas need different messaging, add persona routes instead.
[Sequence routing](/reference/plays/actions#sequence) explains that option,
owner-based mailbox selection, and limits on enrollments per company.
### Sync to CRM
Finally, add an action to sync each new person to your CRM. Depending on which
CRM you've connected in Unify, you will see either a **Sync to Salesforce** or
**Sync to HubSpot** action.
Once your play is ready, click **Publish** in the top right corner of
the play builder. This will activate the play and start running it on companies
that match the trigger criteria you defined earlier.
As the play starts to run on companies, you will see them appear in the logs.
Click on the **Logs** tab at the top of the play builder to view the logs.
Click on any company to view the details of its run, including the exact actions
that were taken and the results of each action. Click on any action to view the
precise inputs, outputs, and result of that action.
A successful sequence action creates an enrollment. Emails then wait for the
sequence's schedule and the selected mailbox's capacity. If someone is skipped,
review the action's result for the reason. Track enrolled people in the
[enrollment table](/reference/sequences/enrollments), then filter
[sequence results](/reference/sequences/results) by this play to review its
outreach.
## Next steps
Use [play settings](/reference/plays/play-settings) to control reruns, or explore
other [triggers](/reference/plays/triggers) and [actions](/reference/plays/actions)
for your next workflow.
This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.
Here you have the option to further filter and refine the companies that this
play will run on. For example, if you only want to run this play on companies
with more than 100 employees, you can add a filter on **Employee Count**.
You can learn more about the available filters and how to use them in the tutorial
[Create an audience](/reference/lists/create-an-audience). You can always
return later to add or modify filters. Click **Done** to finish configuring the
trigger.
Once added, you will see the prospecting options shown in the configuration
panel on the left. Here are the most important selections to make:
* **Max. prospects per company**: This is how many prospects you want to find at
each company. We recommend starting with 2-4 prospects per company.
* **Personas**: These are the personas to search for. You can select from
existing personas or create new ones. Unify will find people matching these
personas in order, so list them in order of preference.
If you haven't defined any personas yet, you can learn how to do so in the
tutorial [How to create personas](/tutorials/how-to-use-personas).
### Loop
Next, add a **Loop** action. The prospecting action will return a list of people
found at the company, and the loop will run subsequent actions once for each
person in the list.
Each action receives an input and produces an output. Actions in the play
builder have small colored symbols that represent what type of input and output
they expect.
Here's what each symbol represents:
| Symbol | Value |
| :-: | :- |
| {
As the play starts to run on companies, you will see them appear in the logs.
Click on the **Logs** tab at the top of the play builder to view the logs.
Click on any company to view the details of its run, including the exact actions
that were taken and the results of each action. Click on any action to view the
precise inputs, outputs, and result of that action.
A successful sequence action creates an enrollment. Emails then wait for the
sequence's schedule and the selected mailbox's capacity. If someone is skipped,
review the action's result for the reason. Track enrolled people in the
[enrollment table](/reference/sequences/enrollments), then filter
[sequence results](/reference/sequences/results) by this play to review its
outreach.