> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unifygtm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Website visitor intent

> Start revealing the companies and people visiting your website.

## Overview

By integrating with your website, Unify can reveal the companies and people
visiting your website in real time. Beyond identifying these visitors, Unify
enables you to take action based on which pages they view, what they click,
where they visit from, which campaigns brought them there, and how many
sessions they have had.

Website visitor activity comes from page views, identify events, and custom
events sent through the Unify Intent Client, Segment, or PostHog. Unify uses
this activity to power website visitor lists, intent filters, and Play triggers.

## How to get started

### Step 1: Integrate Unify with your website

The first step is to integrate Unify with your website using the Unify Intent
Client or a third-party analytics provider like Segment or PostHog.

If you're not already using Segment, we recommend starting with the official
Unify Intent Client. You can find the installation instructions [here](/developers/intent-client/overview).
For customers already using Segment, you can find the instructions for setting
up the official Segment integration [here](/reference/integrations/segment).

### Step 2: Turn on anonymous visitor reveal

Once events are flowing into Unify, you can enable anonymous visitor reveal to
identify the companies visiting your website. Navigate to
[Settings → Web & product data → Settings](https://app.unifygtm.com/dashboard/settings/data/web-intent?webEventsTab=Settings)
to configure reveal and event sources.

If you already have a subscription to 6sense, Demandbase, or Clearbit Reveal,
you can also bring your own API key.

### Step 3: Identify people when possible

Company reveal identifies the company behind anonymous traffic. To identify the
specific person, send an identify event when a visitor submits a form, signs in,
or otherwise provides an email address. If a visitor is identified later, Unify
can connect earlier activity from the same visitor/session identity to that
person.

## Common filters

Once website activity is flowing into Unify, you can filter visitors and trigger
Plays using signals such as:

* Pages viewed, URL patterns, and page view counts
* Custom events such as form submissions, button clicks, demo interactions, or
  product usage actions
* Custom event properties such as selected plan, product area, or form answer
* UTM Source, UTM Medium, UTM Campaign, UTM Term, and UTM Content
* Referrer, visitor location, session count, and last website activity

UTM and referrer data is captured when the browser or event source provides it.
Referrer data can be missing because of browser privacy settings, redirects, or
referrer policies on the referring site.