> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unifygtm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Tag Manager integration guide

> This guide outlines how to install the Unify website tag using Google Tag Manager.

## Overview

Unify provides several different ways to start collecting intent data from your
website. The quickest way to get started is by installing the Unify website tag
directly on your website.

If you're using Google Tag Manager, you can add the website tag as a custom HTML
tag. This allows you to manage all your scripts in one place and easily control
when and where they are loaded.

## Installation

For instructions, see the [Website tag](/developers/intent-client/website-tag)
installation guide.