> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unifygtm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Intent signals

> Review website visitors and G2 activity.

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    <div className="hidden w-full dark:block">
      <OptimizedImage className="w-full" src={darkSrc} alt={(alt ?? caption) ?? ""} />
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  </Frame>;

export const PlanAvailability = ({plans}) => <aside aria-label="Plan availability" className="not-prose my-6 flex items-start gap-3 rounded-xl border border-zinc-200 bg-zinc-50 px-4 py-3 text-sm leading-6 text-zinc-700 dark:border-zinc-700 dark:bg-white/5 dark:text-zinc-300">
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    <span>Available only on {plans} plans.</span>
  </aside>;

## Overview

<PlanAvailability plans="Business" />

The intent signals dashboard shows activity on your website and G2 pages. Use it
to review visitor trends, see how much traffic Unify identifies, and inspect the
sessions behind those trends. Open
[**Insights → Intent signals**](https://app.unifygtm.com/dashboard/analytics/leading/intent).

Website reporting uses activity collected by your
[Unify website tag](/reference/signals/website-visitors). G2 reporting uses your
[connected G2 integration](/reference/integrations/g2).

<ThemedImageFrame lightSrc="/images/reference/insights/insights-intent-light.png" darkSrc="/images/reference/insights/insights-intent-dark.png" alt="Website reporting with visitor counts and person and company identification rates." />

## Review website traffic

On the **Website** tab, select a date range and chart interval. The report groups
website activity by session start date and shows these measures:

| Metric | What it measures |
| - | - |
| Unique visitors | Distinct visitors within each chart interval. |
| Person identified | The percentage of visitors matched to a person. |
| Company identified | The percentage of visitors matched to a company. |

The headline visitor count adds the counts from each interval. A visitor who
returns on different days can therefore contribute more than once to a daily
report. Keep the interval consistent when comparing totals.

Use **Company Identified** or **Person Identified** to focus on recognized
visitors. These filters update the charts and the session table. Use
**Pivot by → Country** to compare traffic by location.

The table shows the visitor, company, most recent page visit, page-view count,
and session location. Search or sort to find a session, then open it to review
the pages visited. Anonymous names help distinguish visitors whose personal
identity is unknown.

## Review G2 activity

Switch to **G2 page views** to see companies visiting your G2 pages. The charts
show visiting companies and the percentage change between chart intervals.
Use the country pivot to compare locations, and keep the same interval when
comparing changes over time.

The table lists companies and their page-view activity. Use **Columns** to adjust
the information shown, or **Export** to download the report for further analysis.

## Use intent in outreach

After identifying a useful pattern, use [audiences](/reference/lists/create-an-audience) to
define the companies or people you want to reach. A
[play trigger](/reference/plays/triggers) can respond to qualifying activity and
start research, prospecting, or outreach. The dashboard helps you evaluate the
activity those workflows rely on.


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