> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unifygtm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Call analytics

> Review call activity and conversion by rep.

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    </div>
    <div className="hidden w-full dark:block">
      <OptimizedImage className="w-full" src={darkSrc} alt={(alt ?? caption) ?? ""} />
    </div>
  </Frame>;

export const PlanAvailability = ({plans}) => <aside aria-label="Plan availability" className="not-prose my-6 flex items-start gap-3 rounded-xl border border-zinc-200 bg-zinc-50 px-4 py-3 text-sm leading-6 text-zinc-700 dark:border-zinc-700 dark:bg-white/5 dark:text-zinc-300">
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    <span>Available only on {plans} plans.</span>
  </aside>;

## Overview

<PlanAvailability plans="Business" />

Call analytics shows how your team's calls progress from dials to conversations
and meetings. Use it to compare reps, review activity over time, and identify
where follow-up or coaching could help. Open
[**Insights → Call analytics**](https://app.unifygtm.com/dashboard/analytics/calls).

The report uses [call dispositions](/reference/dialer/call-dispositions) to
classify outcomes. Choose the date range and, if needed, use the user filter to
focus on selected reps. Calls are grouped by when they began.

<ThemedImageFrame lightSrc="/images/reference/insights/insights-calls-light.png" darkSrc="/images/reference/insights/insights-calls-dark.png" alt="Call analytics with activity totals, rep performance, and cumulative call metrics." />

## Understand the funnel

The funnel counts outbound calls and calls logged manually with a disposition.
Disposition categories determine which stages a call reaches:

| Stage | Calls included |
| - | - |
| Outgoing dials | Calls with a logged disposition. |
| Connects | Dispositions categorized as a connect, conversation, or meeting. |
| Conversations | Dispositions categorized as a conversation or meeting. |
| Meetings booked | Dispositions categorized as a meeting. |

Each conversion rate compares a stage with the preceding stage: connects divided
by dials, conversations divided by connects, and meetings divided by
conversations. For example, 10 dials, five connects, three conversations, and one
meeting produce conversion rates of 50%, 60%, and about 33%.

Use consistent disposition categories across your team so the same outcome is
counted consistently. A meeting disposition also contributes to the conversation
and connect totals.

## Compare reps and activity

The **Team performance** table shows counts and conversion rates for each rep.
Click a column heading to sort by that measure. Click a rep's name to open their
calls for the selected period and review the underlying activity.

In **Call metrics over time**, use the per-period view to compare activity across
the date range. Switch to **Cumulative** to see the running total. The conversion
funnel summarizes how the selected calls progressed through each stage.

The time measures provide additional context:

* **Total call time** measures elapsed time from call initiation to completion.
* **Talk time** measures the recorded call duration.

New calls take a few minutes to appear. Use the refresh button beside the date
controls to check for updated results.


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