> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unifygtm.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Agents in Unify

> Learn what Unify Agents are and how to use them.

## What are Agents?

Agents are AI systems that perform research and take actions. In Unify, agents
run constantly in the background to study your business, observe changing data,
and provide deep insights. You can also build your own agents to for research or
copy generation.

Unify agents run on the [latest LLM technology](https://www.unifygtm.com/blog/gpt-5)
and are [carefully optimized and evaluated](https://www.unifygtm.com/blog/how-we-build-evals-for-ai-agents)
for accuracy across diverse use cases and domains. They have access to a wide
range of tools and data sources to answer questions about companies and people.

<Frame caption="An example of an Agent answering questions about Unify.">
  <img src="https://mintcdn.com/unify-19/Y_pp7r30tEdafKDG/images/reference/agents/agent-overview.png?fit=max&auto=format&n=Y_pp7r30tEdafKDG&q=85&s=4ed7d602a95ec7b827ad3c9b29c0afb7" width="2880" height="2048" data-path="images/reference/agents/agent-overview.png" />
</Frame>

You can create your own Agents in Unify by defining questions they should
answer. They can then be called in [Plays](/reference/plays/overview) and
[Sequences](/reference/sequences/overview) to orchestrate sophisticated growth
and outbound strategies.

Agents perform research by gathering information from a variety of sources,
including public websites and specialized APIs and data sources, If the answer
to your questions exist on the internet, Unify Agents will find them.

## Use cases

Agents are natively integrated into Unify and can be used for a wide range of
use cases:

* **Account qualification**: Agents can be [used in Plays](/reference/plays/actions#ai-qualification)
  to research companies and determine whether they match your customer profile.
* **Lead scoring**: Agents can answer complex questions about People that [run through Plays](/reference/plays/actions#ai-qualification)
  to determine whether they are the right person to reach out to.
* **Personalization**: Agents research can be used alongside [smart snippets](/reference/sequences/personalization/smart-snippets)
  to generate personalized outreach at scale.

<Tip>Check out the [Agent qualification action](/reference/plays/actions#agent-qualification) to use Agents in your Plays.</Tip>